From Screens to Streams: South Indian Films Redefining Box Office Success
A quick look at the top 2024 grossing movies highlights the dominance of Tollywood with 3 titles (~3400Cr) followed by 3 titles of Bollywood (~1700Cr) and then 1 title from Kollywood (~450 Cr).
As the South Indian film industry is going global - the producers are raking in more money through dubbing, streaming and satellite rights. Seven years ago the share of the above used to be <10% in revenue while the same today stands at almost a quarter for top titles.
OTTs are the front runner for gaining these dubbing rights. As per Economic Times Netflix paid ~175Cr for the Hindi dubbed version of Kalki 2898 AD. Pushpa 2 sold the streaming rights for ~275 Cr.
As the consumers are now moving away from “Starcasts” to authentic storytelling that is rooted in regional culture, filmmakers are focusing on creating content that resonates emotionally while retaining universal appeal.
This shift has allowed regional cinema to break language barriers and capture diverse audiences globally.
Source: Wikipedia, IMDb, Economic Times
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